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Using Data Effectively for Next-Level Subscriber Retention


With more video platform choice than ever, churn is at an all-time high. Context-rich data and analysis can help OTT providers serve consumers with increasingly personalized services that can, in turn, drive higher customer satisfaction. Better data-driven tools can improve the ability of providers to flip the prevailing para...

A practical guide to SVOD price changes for maximum subscriber retention Read on to discover: Top 4 technical challenges of a pricing increase Must-have software for minimizing churn during a fee-change Top 3 technical solutions for a pricing increase Top tips for pricing increase success As a brand grows within the OTT spa...

With OTT revenues expected to surpass TV in 2024, it’s no wonder the sports entertainment industry is investing in this vertical. 70% of sports rights-holders already operate some kind of D2C service. With competition growing, understanding D2C sports and learning how to master it is essential. The Sports Broadcasting & O...

Learn how to diagnose aging technology – and treat the problem! Get your free guide to the evolving OTT industry, and find out:  What are the key symptoms of an aging OTT infrastructure? How can you optimise your video subscription service? What are the benefits of a modular streaming solution? ...

Nowadays everyone talks about the power of data.  The hard truth is that making sense of all your available data and putting it to work is a major challenge.  This is a practical, step-by-step manual for building a lean, data-drive segmentation strategy for an OTT subscription business.  By the end of this guide you will lear...

Free trials are a popular acquisition mechanism across many sectors and is the number one reason for subscribing to an OTT service. According to the most recent study from Parks Associates, 58% of US broadband households that accept a free OTT trial convert to fully-fledged paying subscribers. To address this challenge, firms...

Boost your pricing scheming with practical, and easy-to-implement tips! Selling through subscriptions is fundamentally different from selling on a pay-up-front basis because it shifts the value from transactional event to lasting relationship.  This means you need the perfect price point, to retain those customers for years. ...

Subscriber retention is an important issue for OTT broadcasters. Of all OTT verticals, sports content is one of the most popular. But, despite the urge of dedicated sports fans to tune in online to watch their favorite teams and events, the seasonal nature of such spectacles does present challenges for service providers. The k...

The rise of over-the-top (OTT) video has been driven in part by low-cost entry and the elimination of long-term contracts. Yet those same factors mean that the churn rate (the percentage of subscribers who cancel the service during a given time period) is also increasing. Overcoming high churn and incentivising retention are n...

With direct-to-consumer (D2C) streaming services, broadcasters have to closely track and improve all stages of the viewer journey. One of the most under-appreciated, yet most important links in this chain is customer care since this directly affects viewer satisfaction. Keeping subscribers happy is key to the long-term success...

Pay-per-view events can help you harness the power of global online audiences across every possible device. Pay-per-view isn’t just about setup and tech; it’s also about sales. But, how can you be sure your event will sell like hot cakes? Our practical guide to publishing success via our platform will help you come closer to y...

While OTT revenues continue to surge worldwide it is equally clear that growth is being driven by faster-than-anticipated subscription video on demand services. In this eBook, you will find answers to the following questions: Is OTT driven by SVOD? What’s essential for building a loyal subscribers base? What revenue models do...


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ChurnIQ Segments – Full Webinar

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How to set up a segment action with ChurnIQ

Cleeng Segment Guides – Complete Walkthrough

Reduce churn with ChurnIQ!

Cleeng Merchant product guidance with product director Jason Wong

Hi5 product guidance video with Paula Aduana and Matthew Musumeci

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Client Success Stories

Cleeng and Tennis Channel – 5 Years of Cooperation

Setanta Sports Testimonial

BroadwayHD Use case

Gravitas Movies

Learn about Cleeng’s role in working with Tennis Channel launched by Sinclair

Cleeng’s platform provides the right amount of flexibility and modularity for McFit’s growing business.

Cleeng news

Webinar: The State of OTT Revenue and What To Do Next

TiVo’s Colin Morisson interview on what sparked his interest in joining our Supervisory Board

Industry Insights

Success doesn’t come without passion! #WorkWithExperts


OTT is where growth is. The sports industry is investing heavily in online streaming services and brands with the right setup, flexibility, and scalability are picking the fruits. SportsMax, the leading sports broadcaster in the Caribbean had the challenge to set up a dedicated World Cup pass as an offer and create a live stre...


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