With more video platform choice than ever, churn is at an all-time high.
Context-rich data and analysis can help OTT providers serve consumers with increasingly personalized services that can, in turn, drive higher customer satisfaction. Better data-driven tools can improve the ability of providers to flip the prevailing paradigm on its head and make each marketing dollar correspond to an ever-increasing number of new subscribers. But how?
Cleeng’s latest retention eBook explains best practices for elevating your retention rates using data-driven strategies. Discover: