With direct-to-consumer (D2C) streaming services, broadcasters have to closely track and improve all stages of the viewer journey. One of the most under-appreciated, yet most important links in this chain is customer care since this directly affects viewer satisfaction.
Keeping subscribers happy is key to the long-term success of OTT initiatives. After all, acquiring a new subscriber is five to 25 times more expensive than retaining an existing one!
In this eBook, discover: