Nowadays everyone talks about the power of data.
No matter your role, every decision and action should be supported by data and have clear, measurable outcomes. The hard truth however is that making sense of all your available data and putting it to work is a major challenge.
This guide is for the product managers, the digital strategists, and the marketing specialists that know this pain. It is a practical, step-by-step manual for how to quickly build a lean, data-driven segmentation strategy for an OTT subscription business.
At the end of this guide you should be able to create a subscriber segmentation strategy that meets three key criteria: