Using Data Effectively for Next-Level Subscriber Retention

Context-rich data and analysis can help OTT providers drive higher subscriber satisfaction and eventually improve retention rates.

Better data-driven tools can improve the ability for providers make each marketing dollar correspond to an ever-increasing number of new subscribers.

In this eBook, find insights about:

• the evolution from CRM to SRM
• the rise of the freemium model and free trials 
• the role of data in subscriber retention strategies 
• what can an NPS score tell you about your subs 
• critical data points in the retention journey.